top of page

The Magic of Affirmations

Updated: Jun 27

Affirmations are typically short, concise statements that are repeated regularly with the intention of influencing one's subconscious mind to create a shift in behavior or beliefs.


Reciting positive affirmations on a daily basis can help us overcome negative thoughts and beliefs about ourselves. When said consistently, they can be highly effective and that is why they are one of the first tools I introduce to my coaching clients. Daily affirmations are a powerful way to help individuals believe in themselves. Repeat after me, "I believe in me!"

Affirmation for confidence
Affirmations Improve Confidence


The purpose of affirmations is to use positive and constructive self-talk to shape one's thoughts, beliefs, and attitudes in a way that promotes personal growth, self-confidence, and a positive mindset.


  1. Positive Self-Talk: Affirmations help replace negative or limiting beliefs with positive, empowering beliefs. By repeatedly affirming positive statements, individuals can gradually shift their internal dialogue towards a more constructive and optimistic outlook.

  2. Boosting Self-Confidence: Regularly using affirmations related to self-worth and self-love can help improve self-esteem and self-confidence. Affirmations remind individuals of their strengths and abilities, allowing them to approach challenges with a more empowered mindset.

  3. Goal Achievement: Affirmations can be used to reinforce one's commitment to achieving specific goals. By stating goals in the present tense as if they've already been accomplished, individuals can help align their actions and thoughts with their desired outcomes.

  4. Stress Reduction: Positive affirmations can help reduce stress and anxiety by redirecting attention away from negative thoughts and towards more calming and reassuring thoughts. This can contribute to a greater sense of inner peace and emotional well-being.

  5. Changing Negative Beliefs: Affirmations can challenge and replace negative beliefs that may have developed over time due to past experiences or external influences. Over time, these new positive beliefs can become more ingrained and influential.

  6. Cultivating a Growth Mindset: Affirmations encourage a growth mindset, emphasizing the belief that skills, abilities, and qualities can be developed through effort, practice, and learning. This mindset can expand our vision of what's possible.

  7. Creating New Patterns: Affirmations are a powerful way to break free from old thought patterns and habits that are no longer serving us.

  8. Enhancing Visualization: Affirmations can enhance the effectiveness of visualization techniques. By using affirmations alongside mental imagery, individuals can create a stronger emotional connection to their desired outcomes. Creating a vision board of what you want your life to look like is a powerful way to add a visual aid to use alongside your daily affirmations.

  9. Improving Emotional Well-Being: Regular use of affirmations can contribute to a more positive outlook and improved emotional well-being. Positive self-talk can counteract negative self-judgment and promote a more neutral perspective.

  10. Daily Motivation: Incorporating affirmations into a daily routine can provide a motivational boost. Repeating affirmations in the morning can set a positive tone for the day, while using them before bed can help reinforce positive thoughts before sleep.

Empowering beliefs
Increasing Self Confidence


There are multiple studies that have revealed that when we recite affirmations, the reward centers in our brain are activated.

These positive statements will light up the same reward centers that respond to other pleasurable experiences, such as eating delicious food or receiving a windfall of money. If we say to ourselves, I am worthy or I am a money magnet over and over, we will begin to believe it! Reciting affirmations fires up our neural pathways and makes changes to those areas of the brain that makes us happy and positive. Several studies have also confirmed that positive affirmations can decrease stress and increase motivation.

As previously mentioned, the magic of affirmations lies in repeating them regularly. It is very helpful to say them everyday, preferably as soon as you wake up when your subconscious is the most impressionable. The first 20 minutes after we wake up has been called the gateway to the subconscious mind because it is when it soaks up information like a sponge. Whatever you hear, see or are exposed to in that first 20 minutes will affect you and set the tone for the rest of your day.

Lighting up neural pathways
Creating New Beliefs


When working with affirmations it is important to use persuasive statements such as, I will, I am, I choose, I attract or I have instead of I should or I need. Words carry powerful energy, using them wisely and paying attention to how you speak to yourself will make an immense difference in how you perceive yourself and your capabilities.

It's important to note that while affirmations can be a powerful tool, they are most effective when paired with consistent action, self-reflection, and a willingness to challenge and reframe negative beliefs. To experience the magic of affirmations, work with statements that resonate with your values and aspirations, and choose and adapt them to suit your unique needs and circumstances.

Sending good thoughts,


confidence and empowerment coaching
Awaken With Nancy, Empowerment Coach

Recent Posts

See All


Rated 0 out of 5 stars.
No ratings yet

Add a rating
bottom of page